Spa/UNICEF Fundraising Campaign for Safe Water in Burkina Faso
Photograph used in a campaign developed by Backbone Marketing for Spa, the Dutch mineral water brand, and UNICEF. This is the second year of a project to give children in Burkino Faso clean water. During the 9-week campaign, every liter of Spa purchased by the consumer in the Netherlands helps the children in Burkino Faso, through a donation from Spa to UNICEF. The photograph was used on 600,000 Spa water bottle sleeves, various point of sale materials, and the campaign website. The photograph depicts two Fulani children in Djibo in northern Burkina Faso. The Fulani are traditionally nomadic pastoralists, and each of the children received one cow for the use of their photograph. Cattle provide an additional protein source (milk) during the rainy season, and will eventually reproduce and build wealth for the children.
backbone marketing,burkina faso,spa,unicef