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Spa/UNICEF Point-of-Sale Materials

Photograph of two Fulani children in northern Burkina Faso used in a campaign developed for Spa, the Dutch mineral water brand, and UNICEF by Backbone Marketing.  During the 9-week campaign, every liter of Spa purchased by the consumer in the Netherlands helps the children in Burkino Faso, through a donation from Spa to UNICEF for safe water programs.  The photograph was used on 600,000 Spa water bottle sleeves and various point of sale materials shown here.

Photograph of two Fulani children in northern Burkina Faso used in a campaign developed for Spa, the Dutch mineral water brand, and UNICEF by Backbone Marketing. During the 9-week campaign, every liter of Spa purchased by the consumer in the Netherlands helps the children in Burkino Faso, through a donation from Spa to UNICEF for safe water programs. The photograph was used on 600,000 Spa water bottle sleeves and various point of sale materials shown here.

backbone marketing,burkina faso,spa,unicef

Tearsheets: Published