Spa/UNICEF Point-of-Sale Materials
Photograph of two Fulani children in northern Burkina Faso used in a campaign developed for Spa, the Dutch mineral water brand, and UNICEF by Backbone Marketing. During the 9-week campaign, every liter of Spa purchased by the consumer in the Netherlands helps the children in Burkino Faso, through a donation from Spa to UNICEF for safe water programs. The photograph was used on 600,000 Spa water bottle sleeves and various point of sale materials shown here.
backbone marketing,burkina faso,spa,unicef